影视风云路
Low-budget ‘Niu Lai’ emerges as a surprise hit with its ‘disaster-level’ animation, grabbing millions in China as curiosity rivals Nolan’s ‘The Odyssey’_我的网站
A | At least 189 decomposing bodies have been removed from a Colorado funeral home, much higher than initial reports suggested when the story surfaced earlier this month, according to the Colorado Bureau of Investigation.The Return to Nature Funeral Home based in Colorado Springs, Colorado, offers environmentally friendly burials but came under investigation after more than 115 human remains were found being improperly stored on the property, according to a statement from the Fremont County Sheriff’s Office from earlier this month.Responding to a suspicious incident, authorities found around 115 decomposing bodies stored inside a space of about 2,500 square feet. The bodies were in such bad condition that they will need to be identified through DNA, officials said.However, a statement issued on Tuesday by the Colorado Bureau of Investigation on behalf of Fremont County Sheriff Allen Cooper and Fremont County Coroner Randy Keller confirmed the body count to be much higher than originally thought.“On October 13, 2023, all decedents were removed from the Return to Nature Funeral Home in Penrose. The effort was coordinated by the Fremont County Coroner’s Office with support from several entities,” the CBI said. “Teams removed at least 189 individuals and transported them to the El Paso County Coroner's Office. The total number of decedents could change as the identification and investigative processes continue.”Families will be notified once bodies can be identified but the DNA testing could take months, according to local officials."Without providing too much detail to avoid further victimizing these families, the area of the funeral home where the bodies were improperly stored was horrific," Cooper said earlier this month.The scene was so bad when authorities first arrived that that a paramedic who responded developed a rash and had to be medically evaluated, Cooper said.“We are conducting extensive coordination efforts as we focus on the identification of the decedents and provide notifications to ensure the families are given accurate information to prevent further victimization as they continue to grieve their loved ones,” said Fremont County Coroner Randy Keller.Authorities did not disclose what the funeral home was doing with the human remains but did confirm that they are working with the Fremont County Coroners' Office, the Colorado Bureau of Investigation, the Colorado Department of Regulatory Agencies, the Colorado Department of Public Health and the FBI on the case."Green Burial is a natural way of caring for your loved one with minimal environmental impact. Green Burial aids in the conservation of natural resources, reduction of carbon emissions and the preservation of habitat, WITHOUT the use of harsh embalming chemicals, metallic, plastic or unnatural items," the website for the funeral home says. "You can still view your loved one who is NOT embalmed. Embalming is NOT a law. In the state of Colorado within 24 hours the body must be either embalmed or placed in a regulated temperature controlled environment, meaning under refrigeration, dry ice, etc."Officials said they are now beginning the second phase of their investigation on Tuesday.“The second phase of this comprehensive process includes confirming identification and completing family notifications,” the CBI said. “Family notifications will be conducted by a team led by the Fremont County Coroner’s Office, victim advocates and others and this is expected to begin in the next several days.”There is currently no timeline for completion of the investigation.。
Niu Lai, a low-budget original animation with rudimentary character modeling and an unconventional, abstract storyline, hit Chinese theaters on August 5 but earned just 7,169 yuan ($995) during its first nine days. But its cumulative box office had surpassed 2.5 million yuan as of press time.
Niu Lai opened with little of the machinery normally associated with a commercial theatrical release. It had no star-studded cast, major promotional campaign or significant pre-release buzz. Its opening-day box office was just over 3,400 yuan ($474), with fewer than 300 moviegoers watching it during its first nine days, according to Maoyan.
That changed on August 14, when a social media topic about its nine-day box office of just over 7,000 yuan went viral. Rather than praising the film, many users were drawn to its unusually rough production and two-person creative team.
Terms such as “the most basic theatrical film,” “disaster-level” and “worse than AI-generated animation” circulated online, with some netizens saying they could “hardly believe it was a Chinese animated film released in 2026.” Others said they wanted to see it simply to find out “just how bad it could be.” Some even joked that stock market investors were heading to theaters after wishing for a “bull market” to arrive soon.
The online buzz has also sparked a wave of fan-made content, with netizens inserting the film's little bull character into posters for various classic movies. The playful edits have further fueled its visibility on social media, turning Niu Lai into an internet meme and a shared online joke.
The film's viral attention also spawned jokes that Nolan might not have expected Niu Lai to become an unlikely rival to The Odyssey, which opened in China on August 14 amid intense competition for summer moviegoers.
Its rise stands in sharp contrast to the conventional logic of China's increasingly competitive theatrical market, particularly this summer, when a string of high-profile releases, including The Odyssey, Once Upon a Time in the Middle East and Spider-Man: Brand New Day, are competing for audiences.
"Niu Lai has been driven by curiosity and social currency, with audiences essentially paying a premium for the feeling of being part of a trending phenomenon. Curiosity can generate genuine audience interest, but social-media-driven hype is essentially a bubble built on traffic," Zhang Peng, a cultural researcher and associate professor at Nanjing Normal University, told the Global Times.
"When cinemas add screenings for Niu Lai, they may appear to be responding quickly to market demand, but in reality, they are giving in to online buzz rather than making decisions based on the quality of the film itself," Zhang said.
According to Zhang, The Odyssey's strong reception and high theater attendance in China demonstrate that high-quality content, combined with a distinctive and hard-to-replicate theatrical experience, remains at the heart of the cinema business.
"Niu Lai, meanwhile, serves as a warning that speculative filmmaking and curiosity-driven marketing should not be mistaken for a replicable formula, as relying on such tactics offers little positive value for the long-term development of the film industry," he said.
"A fleeting viral frenzy can never replace a solid creative foundation. Content quality remains the enduring value that will sustain the film industry over the long term," Zhang said.
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Published on:07:22:18