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美国7月实体版游戏销售额跌至历史新低，仅为8500万美元_我的网站

红楼梦

A | On December 8th, Post Malone experienced an unexpected, yet somewhat hilarious incident on stage in Guwahati when he took a fall while performing for his audience. A video of the event quickly circulated online, leaving fans both surprised and relieved as they witnessed him getting back up. The video shows Post Malone, without shoes, going down the steps from the stage during his performance of Sunflower. He unexpectedly slips, sliding down the stairs on his back. Security personnel immediately came to his aid, helping him to his feet. However, Post Malone, in his characteristic style, continued his performance without interruption. He was back on his feet quickly, waving to the crowd, and even taking a drink from the red cup, he was holding. View this post on Instagram A post shared by Lakhimpur Buzz (@lakhimpurbuzz.official) Fans instantly shared their responses across social media platforms. One wrote, “Noooo postie don’t break a leg,” while another joked, “Posty just YEETED down those stairs in Guwahati but kept the vibes HIGH! Legend never stops.” Others posted simple words of caution, such as “Be careful posty.” Evidently, fans experienced a mix of concern and admiration for his resilience. However, what’s interesting to note is that this is not the first instance of Post Malone experiencing a stage mishap. Earlier this year, during his Big Ass Stadium Tour at Arizona's State Farm Stadium, Post Malone fell off the stage mid-show while performing Pour Me a Drink. He had leaned over to toast with a fan in the front row using red Solo cups when a section of the stage unexpectedly gave way. The audience reacted with gasps, but Post Malone quickly recovered, showing why he is such a loved performer. Even after the fall in Guwahati, Post Malone's energy remained at an all-time high. Fans expressed their relief as he quickly recovered and continued his much talked about performance. Also Read: Post Malone to Perform in Assam This December。最新数据显示，美国实体软件销售额暴跌至 7 月历史最低点 8500 万美元——这是自 1995 年开始统计以来的最差表现。Circana 的 7 月视频游戏报告显示，在 2026 年至今的期间，PlayStation 硬件的实体软件销售额占美国消费者在新实体游戏总支出的 32%。任天堂平台游戏的支出占今年至今新实体软件支出的 63%。Xbox 则未被提及。

B | 这一数据紧随索尼宣布将于 2028 年停止生产 PlayStation 游戏实体光盘的震惊消息之后。

C | 该公告在网上引发了强烈抵制，尽管当前趋势如此，一些人仍坚持认为索尼应该继续印制光盘游戏。索尼在宣布这一决定时表示，这只是顺应消费者趋势。“为了应对消费者偏好的转变，新游戏将仅以数字格式在 PlayStation Store 和零售商处发布，”索尼互动娱乐内容传播高级总监 Sid Shuman 在官方博客文章中表示。同样，Rockstar 母公司 Take-Two 的掌门人 Strauss Zelnick 最近也为该公司不发布 GTA6 实体光盘的决定进行了辩护，坚持认为对于大型游戏来说，光盘“对消费者来说并没有真正意义”。然而，玩家们呼吁索尼撤回决定，签署在线请愿书并在 PlayStation 社交媒体帖子下留言，表达对视频游戏保存和所有权的担忧。其他团体也提出了投诉。例如，英国数字娱乐与零售协会 (ERA) 称索尼的决定是“企业便利凌驾于消费者选择之上的胜利”。

D | 上个月，索尼终于打破沉默，回应了停止生产 PlayStation 光盘的决定，称这目前对其业务没有任何影响，且预见未来也不会有负面影响。索尼高管坚持不会改变主意，同时承认视频游戏社区存在“强烈观点”。

E | 今天的统计数据显示，PlayStation 占据了美国实体游戏销售的很大一部分，但值得注意的是，我们目前还没有 2026 年实际的销售额或收入数据来展示更宏观的图景。索尼最新的财报显示，PS4 和 PS5 平台的完整游戏软件数字下载比例高达 82%。

F | 为了印证这一趋势，Circana 高级总监兼视频游戏行业顾问 Mat Piscatella 最近表示，今年到目前为止，美国只有七款 PlayStation 游戏的实体销量超过了 10 万份。在截至 7 月 11 日的一周内，美国仅有两款 PlayStation 游戏的实体销量超过 1 万份。Circana 的数据显示，7 月对美国的视频游戏和硬件销售来说是尤为糟糕的一个月。美国视频游戏总支出同比下降 10%，硬件支出则因与 Nintendo Switch 2 发布时的艰难对比，以及 PlayStation 5 和 Xbox Series X/S 的涨价而暴跌 29%。Piscatella 表示，硬件支出降至 2.82 亿美元的低点，这是自 2020 年 7 月（1.63 亿美元）以来未见的水平，当时受疫情影响的缺货和物流挑战导致购买新游戏硬件极其困难。订阅支出是 7 月唯一较去年同期增长的类别（+6%）。

G | “市场对比继续受到 2025 年 6 月 Nintendo Switch 2 创纪录发布的影响，”Piscatella 说。“然而，挑战远不止简单的周期性问题。

H | 由 RAM 和零部件危机驱动的更高硬件价格显著影响了 PlayStation 5 和 Xbox Series 的销量，而 Nintendo Switch 2 硬件也将于 2026 年 9 月 1 日涨价。

I | ”硬件总销量较 2025 年 7 月下降 39%，而新视频游戏硬件的平均售价上涨了 16%，达到 542 美元。与去年同期相比，所有主机平台的销量均有所下降。PlayStation 5 销量下降 6%，Xbox Series 下降 18%，Switch 2 下降 51%。上市 14 个月后，Nintendo Switch 2 的销售速度比初代 Nintendo Switch 同期领先 11%。这一势头能否持续仍有待观察。在整体低迷的月份中，受支持 PS4 和 PS5 的 PlayStation 移植版发布的推动，使命召唤：黑色行动2 预计成为 7 月销售额最高的游戏。