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Out-of-work Chinese actors turn to theme parks as immersive characters after AI squeezes short-drama jobs_我的网站

A |     7月20日上午，在国务院新闻办公室举行的新闻发布会上，工信部介绍，今年以来深化拓展“人工智能+”，规模以上制造业企业人工智能技术应用普及率超30%，人工智能开源大模型全球累计下载量突破100亿次。         100亿次的下载量，不仅是一个里程碑式的数据，更是一个清晰的信号——中国的人工智能产业，正在从“跟跑”加速迈向“领跑”的新阶段。    

    Chinese actress Luo Xinyuan played Huang Rong, a beloved wuxia heroine, at Hengdian World Studios. Photo: Courtesy of Luo XinyuanAs China's once-thriving live-action short drama industry looses speed due to the weight of AI-generated content and shrinking investment, a growing number of young actors who once starred in micro-dramas are moving to a different kind of stage: playing roles at cultural tourist attractions. 
There, they play martial arts heroes and folk characters for live audiences, finding steadier income and real-time connection with viewers. 
"Earning a living with your own hands is nothing to be ashamed of," actress Luo Xinyuan told the Global Times, even as many still hold out hope, waiting for good scripts.
The migration reflects a stark reality. In the first quarter of 2026, AI micro-dramas accounted for more than 95 percent of all micro-dramas released industry-wide, sharply squeezing the space for live-action productions. 
By July, pay for leading actors had shrunk by over 50 percent, mid-tier actors by more than 80 percent on average, and daily wages for bottom-rung extras had fallen into double digits, China's CCTV reported.
Luo, a 21-year-old actress, experienced the downturn firsthand. She came to Hengdian, China's largest film and television production base, to shoot short dramas. "When I first arrived, there were many crews preparing in one hotel. Now sometimes there are only one or two, or none," she told the Global Times. 
This May, she began playing the role of Huang Rong, a beloved wuxia heroine, at Hengdian World Studios. Her daily routine includes interactive stage competitions, parades and live audience interactions, working nearly 13 hours daily during the peak summer season.
"It's tiring but fulfilling," Luo said. "There are no scripts here. It's more about playing with visitors face to face." The change has eased her anxiety. "When I was filming, I kept worrying about the next job. Now I feel more stable."
Yin Jiaxuan, 25, took a different route. He started his career as a professional character performer at major theme parks, starring in immersive shows based on popular game and film IPs before transitioning to short dramas and online movies in mid-2024. 
At the industry's peak, he moved seamlessly between sets. 
"One crew wrapped, and the next was already arranged. I'd go straight to makeup the next day and start filming the day after," he said. Now he keeps both identities, taking film roles when they come and returning to scenic spots during holidays.
Yin rejects the stigma that screen acting is the only proper path. 
"Screen acting is seen as the professional main road, while street-level performance is treated as amateur work. This invisible prejudice has trapped many performers," he said. Yet the tangible stage offers something the camera cannot. 
"Performance comes from life and is higher than life - that is the core of film creation. But now I realize that beyond artistic expression, performance is about building human connections."
Both actors shared that theme park characters must do more than act; they must draw tourists into the scene, delivering emotional value on demand. Visitors come to the scenic spot not just to sightsee, but "to step into a fantasy."
    Yin Jiaxuan Photo: Courtesy of Yin JiaxuanScenic areas are reaping the benefits. Media outlets have reported that in Kaifeng's Wansui Mountain Martial Arts City, Central China's Henan Province, tourists who interacted with these characters stayed an average of 2.3 hours longer per day. 
Every extra 30 minutes of stay raises the probability of secondary consumption by about 25 percent, according to local data. Revenue jumped from about 80 million yuan ($11.86 million) in 2022 to 1.27 billion yuan in 2025. 
While Hengdian World Studios has used characters to boost repeat visits, with annual pass holders returning multiple times "for a specific character."
Cultural scholar Yu Jinlong told the Global Times that the influx of trained actors is upgrading immersive tourism. 
"In the past, theme park characters were mostly amateurs doing costume photos. Now professional actors can build complete characters, improvise and connect storylines, turning scenic spots into open-air theaters," he said. 
Yu pointed out the uniqueness of China's character boom compared with global immersive entertainment. 
"Unlike Western theme parks that rely heavily on mature imported IPs and standardized performances, China's scenic character culture is rooted in local wuxia (martial hero) history and folk customs, encouraging personalized improvisation. Many local scenic spots create hit immersive projects with small investments, forming a unique online-offline communication loop via social media," Yu said. 
As China's cultural consumption shifts from sightseeing to participation, Yu said the young actors swapping short drama sets for scenic spots may be shaping a new hybrid career for the country's entertainment workforce.
For Luo, the recognition from visitors is a reward in itself. 
"There are tourists who travel from far away just to see my performance. It feels good to be recognized," she said. "Actually, I'm still exploring too. But I think you should do what you love, as long as you have the ability."
。         7月17日，在2026世界人工智能大会开幕前夕，月之暗面发布Kimi K3大模型。视觉中国 图          国产AI行业厚积薄发          近年来，AI浪潮席卷而来，一场如火如荼的AI竞赛，正在全球上演。在如此激烈的竞争环境下，一批国产AI产品接连横空出世，走到世界舞台的中央。比如早期的引发全行业关注的“Deepseek时刻”；再如前几天，月之暗面发布的Kimi K3，成为全球首个开源的3万亿级大模型，再次引发了全球科技圈的热议。         这些大模型产品的密集涌现，不是偶然的单点突破，而是国产AI行业厚积薄发的结果。         诚然，中国互联网用户规模大，企业数量多，有市场基数的规模优势。但高达100亿次的下载量，显然无法用人口红利来简单解释。事实上，从硅谷的互联网平台，到欧洲的传统制造工厂，越来越多的海外机构、企业，都纷纷主动选择国产大模型，作为其技术底座。         这一方面是因为，国产大模型通过持续的技术创新，以及积极的开源策略，把价格“打”下来了，降低了使用成本；另一方面，国产大模型在参数、性能、稳定性等各方面，已经建立了独特的竞争优势。         国产AI的这种技术进步，相信普通人也有直观的感受。一两年前，AI大模型之于普通人，更多还是“聊天机器人”的概念，再就是能撰写文案、做出漂亮的PPT，更像是一个提升办公效率的辅助工具。但如今AI的技术演进，已经远远超出了这一范畴。         我国规模以上制造业企业普及率超30%的背后，就离不开大模型的支撑，AI开始深入流水线，参与工业质检、流程优化等各个环节。此外，像参与智慧城市的调度管理，甚至进医院帮助医生辅助诊疗等，都成了大模型落地的确定性场景。目前，人工智能不仅创造了1.2万亿的产业规模，还正在赋能千行百业，成为实体经济转型的重要推动力量。         中国的工业门类齐全，制造业场景丰富，为AI的应用提供了良好的土壤。而大模型的广泛落地，又为AI提供了海量、真实的数据，能够持续反哺大模型的迭代与优化，形成良性循环，为AI产业注入源源不断的竞争力。         是里程碑，更是新起点          当然，在肯定成绩的同时，我们也需保持清醒的认知。人工智能不同于传统产业，它是一个“一日千里”的行业，今天领先的技术路线，过几个月可能也会被新的方案取代。

B | 要巩固当前的技术优势，就要保持危机意识，不断推动底层架构和核心算法的创新。         像这次发布会就提到，推动建立算力服务能力评估、算力市场化定价等标准。这也是完善AI产业基础设施的重要一步。         算力被视作人工智能行业的“水电煤”，是支撑创新的基础设施，建立市场化的定价标准，让算力像“水电煤”明码标价、按需分配，可以确保算力的供应更加透明、公平，降低中小企业使用AI的门槛，进一步推动产业发展。         另外，发布会还提到，东部、中部、西部、东北地区智算规模占全国比例，分别是55.9%、10.6%、32.6%、0.9%。这一数据也意味着，AI算力资源的分布，仍然存在着较大的地区差距，未来要进一步平衡发展落差，补齐落后区域的短板。         说到底，人工智能发展的最终目的，不是追求领先的参数、实现惊人的下载量，或者让国产AI产品在排行榜上拿到好看的名次，而是让这项技术真正普惠到全国各地，到各行各业，让每个人都能从中受益。

C |          100亿次下载量，是一个里程碑，更是一个新起点。

D |          未来，在加快技术创新的同时，还要进一步推动AI的应用和普及，不断降低使用门槛。只有让AI像“水电煤”一样，真正进入社会的每一个角落，让普通人“用得上”也能“用得起”好的AI产品，中国的人工智能产业革命才能释放最大的价值。

E |          （“经纬度”系澎湃新闻打造的经济评论IP，用主流媒体新表达助力中国经济话语和中国经济叙事体系建设。）          海报设计 王璐瑶。

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Published on:16:28:00