人间正道是沧桑

“面对面建群”寻合作 台湾中小微企业在京觅商机_我的网站

一 |     “我们下次从台湾带素面的油纸伞过来，请大陆画家在伞面作画……”近日，北京东城区红桥市场内，来自台湾一家老字号伞铺的杨先生一边参观市场内的非遗技艺相关商品陈设，一边与同行台商分享刚刚与北京业者初步达成的合作意向。         　　当天，由北京市台联组织发起的“台湾高雄好物北京交流对接会”在红桥市场举行。包括杨先生在内的10余名台湾高雄中小企业代表，与北京东城多家企业负责人开展交流。

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    The fish lantern parade in the Millennium City Park Photo: Courtesy of the Millennium City Park
Fireworks bloomed in golden-red sparks across the night sky, the hems of Hanfu skirts swaying gently in the glow of the lanterns, while the steam from soup dumplings mingled with the bustling sounds of the marketplace. Several foreign tourists held up their phones to capture the atmosphere. This was an ordinary day in Kaifeng, Central China's Henan Province, yet every corner brimmed with the lively atmosphere of Song-era life and an open, welcoming warmth.
This city, once known as Bianliang, the capital of the Northern Song Dynasty a thousand years ago, was already a thriving metropolis that broke the boundaries of traditional wards and markets and opened gates to promote maritime foreign trade.
Today, it continues to carry forward the unique charm of Song culture and an atmosphere of openness and inclusiveness, drawing an increasing number of international visitors — people who are not merely passing through, but many who have chosen to work and live here.
Among them is Xiao Feifei, a performer from Ghana who has been working in Kaifeng for more than a year.
"When I first arrived in Kaifeng, there weren't many foreign visitors in the scenic areas. Now I meet new visitors almost every day — some are European tourists who decided to come on the spur of the moment thanks to convenient visa policies, others are families who specifically bring their children to experience Song culture," he said.
The figures confirm this change: in the first half of 2026, the number of inbound tourists to Kaifeng grew by approximately 130 percent year-on-year, with source markets expanding beyond the traditional Hong Kong, Macao, and Taiwan regions to include multiple countries in Southeast Asia, Europe, and North America.
Why are more and more foreigners willing to come to Kaifeng — and even stay? When Global Times reporters walked through the city, the answers gradually became clear.
'A home to stay'
Xiao Feifei's story with the city begins in 2025. He arrived in Kaifeng and worked as an acrobat and performer in the Wansuishan Martial Arts City, a Disney-style theme park that features many scenes and plays inspired by "Outlaws of the Marsh." 
At first he viewed it as just a job — finish each performance to earn a living. But as time passed, he found himself increasingly unable to leave.
"The most unforgettable moment for me was one day after a performance, just as I was about to rest, a security guard wheeled over a boy who was my fan. Unable to speak, he simply stretched out his arms with all his strength, asking for a hug. I bent down and gently held him. In that instant, a tenderness I had never felt before welled up inside me," Xiao Feifei told the Global Times. 
"There are also the children who call me 'big bro.' They post videos online looking for me and specially come to play with me. These moments make me feel that I am not merely working — I am truly bringing joy to others," he noted.
It was this sense of purpose, of being accepted and warmly embraced that made Xiao Feifei decide to stay. "I feel the inclusiveness and care of the people here every day. This is how I understand Chinese culture," he said. "Kaifeng has become my second home."
Xiao Feifei is not alone. The scenic area now has more than 200 foreign performers and staff. Zhao Kuan, general manager of Wansuishan Martial Arts City, explained that while the park is rooted in traditional Chinese wuxia culture -- a genre of Chinese fiction or cinema featuring the adventures of martial artists in ancient China, it also incorporates elements from foreign martial traditions, such as Zorro-style figures. 
"This allows overseas visitors to find a sense of familiarity while experiencing something uniquely Chinese," Zhao said. "It reflects the open and inclusive spirit of Song culture itself."
Currently, more than 3,000 performances of various sizes themed around wuxia culture — including live-action martial arts dramas and character model shows — are staged every day.
Immersive experience
Martin, a computer technology teacher from Eindhoven in the Netherlands, is visiting China for the first time. This two-week trip has taken him through several cities, and the Millennium City Park, a Song Dynasty-themed park in Kaifeng marks one of his final stops before heading home.
"The moment you step into the park, you are immediately immersed. The colors, the lights, the performances — everything is perfectly coordinated. Even though I don't understand the dialogue, I can clearly feel the historical atmosphere of the ancient Song Dynasty and its everyday street life. It's not simply about performance tricks; it's telling a real story that makes you feel as if you've traveled back in time," Martin told the Global Times.
Millennium City Park is modeled on the renowned painting the Qingming Festival by the Riverside, recreating the street scenes, everyday life, and live performances of the Song Dynasty. Centered on Hanfu styling and makeup, intangible cultural heritage handicrafts, park-wide NPC interactions, and large-scale live shows, the scenic area transforms Song Dynasty rituals, folk customs, aesthetics, and the spirit of family and nation into living scenes that visitors can wear, make, watch, and interact with, an employee from the park told the Global Times.
Foreign tourists need no direct historical knowledge or language skills to appreciate the elegance and vibrant street life of the Song people through costume, hands-on crafts, performances, and interactions, he noted.
    The opening ceremony to welcome guests in the Ancient Kaifeng County Government Photo: Courtesy of the Ancient Kaifeng County Government scenic spot
Thai blogger Ake has loved the "Justice Bao" series of films and TV dramas since childhood and has long admired the culture of integrity and chivalry embodied by Bao Zheng, the legendary judge who lived from 999 to 1062 with his expert handling of criminal cases, his fearlessness in giving straightforward advice, and his deep resentment of evil deeds. 
When he visited the Ancient Kaifeng County Government, known as the first government office in Ancient China, he actively took part in a simulated court-hearing experience, personally feeling the trial process of a Northern Song prefectural government. He even had the opportunity to take a photo with the actor playing Bao Zheng after performance.
"The culture of integrity and the rule of law represented by Bao Zheng serves as a shared emotional resonance for tourists both at home and abroad. The spiritual core of fairness, justice, and caring for the people for the public good resonates with the common aspirations of people from different regions," Duan Bo, the general manager, told the Global Times.
The scenic area centers on recreating feel and style of the Northern Song government, including the main court hall and the council hall. Combined with a series of live-action performances centered around Bao Gong's case trials, it allows visitors to gain an intuitive understanding of how the prefectural government operated at that time, he added.
Unique attraction
Kaifeng, known as China's "Ancient Capital of Eight Dynasties," became the world's first metropolis with a population of one million during the Northern Song Dynasty. It features a globally unique "city-upon-city" wonder of six stacked cities, and its central axis has remained unchanged for a thousand years, Liu Dong, deputy director of Kaifeng Municipal Bureau of Culture, Radio, Television and Tourism, told the Global Times. 
In addition to its rich cultural atmosphere, Kaifeng is home to many historical relics: the Iron Pagoda, the city's landmark with nearly thousand-year-old history, and the Fan Pagoda, the city's the oldest surviving above-ground structure. The Great Xiangguo Temple was a royal monastery of the Northern Song, while the Zhou Bridge relics recreate the prosperous scenes of the Bianhe River from a thousand years ago, according to Liu.
How has Kaifeng utilized its rich cultural resources to transform itself into a renowned tourist city?
"We have consistently adhered to the principle of balancing protection and "development" in its cultural tourism policy," Liu said. 
On the one hand, important historical sites have been protected through physical restoration and digital preventive conservation. On the other hand, each scenic area is required to have a clear positioning and distinctive features — The Millennium City Park deeply cultivates folk customs and street life, creating a sense of time travel; the Ancient Kaifeng County Government highlights the culture of the rule of law and integrity; while Wansuishan Martial Arts City revitalizes wuxia narratives, emphasizing interactive immersion, Liu noted.
    A drum show with Northern Song characteristics in Wansuishan Martial Arts City Photo: Courtesy of the park
Boosted by China's visa-free policy, the "one ticket for three days" offer adopted by many scenic areas in the city has become even more appealing. It allows visitors to enter the same scenic area multiple times within three days with a single ticket.
"We don't have to rush. We can take our time watching the performances and wandering around. One day is nowhere near enough — this policy is so thoughtful," a visitor surnamed Yang, who is from Denmark and traveling with her husband, told the Global Times in the Millennium City Park. 
Meanwhile, Kaifeng offers a full-service experience for foreign visitors: bank branches provide bilingual assistance for cash withdrawals and currency exchange; the immigration hall has a dedicated green channel for visa-free transit travelers, enabling quick handling of lost documents and other emergencies; and multilingual signage has been upgraded across all A-level scenic spots, tourist hubs, museums, and pedestrian streets, the bureau said.
All of these measures resonate with the spirit of the Central Urban Work Conference in 2025, which highlights efforts to build culturally-vibrant cities characterized by high ethical and moral standards. By effectively protecting and revitalizing Song culture and delivering high-quality services, Kaifeng has made foreign visitors not only willing to come but also willing to stay longer and return — precisely practicing the requirements of building a "livable" and "culturally vibrant" city.
As a new day begins, Large-scale immersive performances and processions unfold, NPC characters weave through the ancient streets interacting with visitors, and the entire city is illuminated by light, sound, and the everyday vitality of the marketplace.
A thousand years ago, Bianliang was an open and inclusive world-class metropolis. Today's Kaifeng, with its Song-dynasty elegance and sincere hospitality, once again opens its doors to the world — and quietly captures the hearts of many who have come from afar.
。接下来几天，一行人走进京东、御食园、长城国际动漫谷等，在推介“高雄好物”的同时了解大陆业态，与大陆业者共觅商机。

三 |                    在北京红桥市场交流时，台商代表介绍高雄美浓油纸伞制作工艺中蕴含的客家文化。　程小路 摄          　　交流中，台商们积极推介水果干、乌龙茶、红豆酥、油纸伞等特色产品，来自商超、电商平台、非遗老字号、文旅产业的大陆商家则热情回以各种合作可能：在商超、文旅消费场所摆放“台湾特产展台”，在电商平台开设专门频道，根据细分客群的差异化需求，有针对性地进行推介……每一场交流的尾声，两岸业者都掏出手机“面对面建群”。“先见面，再慢慢谈合作。”台商代表说。

四 |          　　台商交流团中的陈先生是一名青年学者，在高校从事文旅产业研究。他告诉记者，京台两地在文旅产业有很大合作空间。“北京的地景资源丰富，文化底蕴深厚，若结合台湾业者擅长的IP灵活运营、沉浸式体验营造与精致服务，双方优势互补，在文旅融合的创新实践与商业落地合作上必定大有可为。

五 | ”          　　在怀柔交流时，陈先生看到长城国际动漫谷与台湾业界在内容共创与场景延伸上有极大的互补空间，“可通过合作，将动漫谷的IP进一步转化为社群贴图与互动媒介，有效扩大IP能见度并带动线上线下的消费转化”。         　　怀柔的民宿也给他留下深刻印象。

六 | “北京民宿深具在地风貌与生态底蕴，若导入台湾在精致旅宿经营、体验设计与文创服务上的细腻质感，透过在地人文故事的包装与客制化服务，可进一步提升整体的休闲价值与品牌溢价。”                    台商们在京东参观交流。　程小路 摄          　　此次交流活动中，多名台商接受记者采访时表示，今年4月大陆发布十项促进两岸交流合作的政策措施，其中提到支持台湾中小微企业依法依规开拓大陆市场。他们正是在此背景下来北京交流，希望借新政东风，为台湾产品打开销路。         　　“两岸从业者通过面对面交流，找到很好的合作契机，也为我们的工作提供了很多启发。”北京市台联副会长苏伟说，北京市台联将积极发挥桥梁纽带作用，为更多台湾乡亲到大陆发展搭建平台，助力政策落实，促进两岸文化经贸交流更好落地。(完)(《中国新闻》报记者 程小路 报道)                【编辑:万纪玮】。

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Published on:08:41:27