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'I felt like I just started my career again': British Elvis revivalist finds his voice in China_我的网站

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    Elliot James Reay sings on stage at a Chinese live show. Photo: Courtesy of UMG
Elliot James Reay could have copied every other Western act and sung a Taylor Swift cover. Instead, he took 1950s rock'n'roll to a live TV show where autotune is switched off and discovered a version of fame that Britain has forgotten.
Elliot James Reay was traveling in the US, trying to finish a song, when his manager called. There was an invitation to join Singer 2026, a prime-time live music show in China. Reay didn't hesitate. He had traveled the world before he was a full-time musician, but had run out of money before reaching China. "I went everywhere but China," he said while sitting for an interview with the Global Times, sitting in the office of his label in Beijing, from which the Palace Museum can be seen not far away. 
Reay is, in the West, a very 2020s kind of artist. He began posting short covers on short video platform TikTok in 2019; during the UK Covid lockdown, he chose to focus on growing his fan base. He now has millions of followers across platforms, and his debut single notched 10 million views before it was even released. In the British industry, this is both a leg-up and a trap. "You can have all the followers," he says, "but they don't guarantee people will buy tickets."
In China, that equation flipped.
    Elliot James Reay sings on stage Photo: Courtesy of UMG
Nervous again
The Chinese show, Singer 2026 is broadcast completely live, with no pitch correction. For Reay, who had played enough small gigs to feel comfortable in his own skin, it was a shock. "I haven't felt nerves in a long time," he says. "But I've never been in a competition before. To have my singing judged against other people made me really nervous."
He watched Week One's performances from the wings and saw why. "The standard was terrifying," he says. 
But the format, he admits, is something the UK no longer has: a televised singing contest that treats vocal ability as a public event, not a pre-packaged product. "It made me feel like I just started my career again."
Reay's lane is retro. Not as pastiche, but as lineage. He wears the silhouette of Elvis Presley, sings in the grain of 1950s pop, and writes songs that sound like they were cut from a Sun Records demo. He could have sanded it down for Chinese audiences, but he didn't.
"Someone has to start the wave before you can see it," he says. Among the songs he performed were "Unchained Melody" and his original track "I Think They Call This Love," which he co-wrote with his girlfriend. He points out that the Beatles still sit next to Taylor Swift on the radio, and that pop started in the 50s. "It's the foundations of pop," he says.
Learning to feel the words
In the final, Reay performed a bilingual version of the Chinese song "Hou Hui Wu Qi" (The End of the World). It was his first time singing in another language. He spent five days learning the Chinese lyrics, listening to the original on loop.
"There are sounds in Chinese we just don't have in English," he says. "I couldn't hear the difference at first. I'd say it, and Helen (his translator) would say, 'No.' I thought I was saying the same thing." Eventually, he stopped trying to hear it and started trying to feel it. "It became more about how it felt to say it. How I place my tongue in my mouth," he says.
He didn't understand the meaning until day three. "Helen gave me a card with the Chinese characters and the English translation. It's very poetic," he says. The performance received a strong reaction, with it being called an attempt at "cultural fusion." 
He had saved his own original, "I Think They Call This Love," co-written with his girlfriend, for the same final. He had held the song back deliberately. "I knew that any week was my last week," he says, "but I knew that if I made it to the grand final that I had to do it then." He had no idea it would become the last song of the entire show. 
When he finished, he walked straight off stage, took his girlfriend's hand, and the two of them left together, a moment that trended on Chinese social media that night. 
The song is about the exact point they realized they were in love; it was also the first track of his career he fully believed in and pushed into the world. Having her there to watch it live, after weeks of her only seeing performances on a phone in a hotel room, "tied the whole thing in a bow at the end."
A touring musician, not a TikToker 
Reay is open about the tension between his origin story and his ambition. "I don't want to be a TikTok celebrity," he says. "I'm a musician. I want to tour." 
The platform gave him an audience, but it also boxed him in. He remembers friends who wrote incredible songs during lockdown, while he chose to build a fan base. Now, he says, some of those friends have had to stop writing and make TikTok videos instead.
China, he says, gave him permission to be both an online creator and a live performer. Universal Music, his label, didn't push him to chase trends. "They never said, 'Do this, do that,'" he says. "They supported what I wanted to sing, and then they made it the best version they could."
Before Reay, a string of international artists had already found warm receptions and career-shifting opportunities in China. Kazakhstani singer Dimash Kudaibergen, Malaysian star Shila Amzah, US country artist Mickey Guyton, British vocalist Jessie J, and French singer-songwriter Joyce Jonathan all won large Chinese audiences through high-profile television appearances and live performances, each using the platform to open a new chapter in their careers.
He's already planning a return. He wants to bring a tour. He wants to buy the traditional instruments he saw on set and take them home to England. "I'm going to learn how to play them," he says, "and maybe put them into my music."
The advice he'd give other Western artists looking East is to stay loyal to yourself. "Be yourself," he says. "It's very easy to want to change yourself to fit into a market, but at the end of the day, if you stay true to yourself, you'll be happy."
"In the UK, I felt like I needed to do other things to make other people happy," he says. 
"If I hadn't stopped doing that, I wouldn't be sitting here. I wouldn't have done the show. My whole journey would be different," he says.
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On the blue track inside the National Speed Skating Oval, robots chased each other in the 400-meter race. A sprinting Tien Kung robot was tripped by a rival robot lying on the track but did not fall. Instead, it adjusted its posture in seconds and continued toward the finish line with a result of 38.15 seconds, breaking human 400-meter race world record of 43.03 seconds, held by South African athlete Wayde van Niekerk. 
This scene unfolded on Sunday, the first official competition day of the 2nd World Humanoid Robot Games (WHRG). Later that evening, a humanoid robot named Lightning, developed by Honor Co., broke the long-standing human 1,500-meter world record of 3:26 set by Moroccan athlete Hicham El Guerrouj with a time of 2:30.22. Just one night earlier, during the opening ceremony's 100-meter sprint and high jump demonstrations, humanoid robots had already shattered records long held by human athletes Usain Bolt and Javier Sotomayor — merely an appetizer for the five-day sci-fi spectacle.
The Games have attracted 666 teams from 16 countries across six continents, up 138 percent from its inaugural edition. The number of participating robots quadrupled to 2,056, the Global Times learned from the organizing committee.
Yet the biggest change this year was not only the scale, but also the technological maturity. More teams have shifted from remote-controlled robots to fully autonomous systems. Chinese observers, after watching several events, said humanoid robots are no longer limited to simple demonstrations of walking or dancing. Increasingly, they are being tested in environments that demand speed, coordination, perception and decision-making.
From movement to intelligence

Behind the record-breaking performances are a series of technological upgrades. During the running events, Global Times reporters observed that robots were able to make subtle movements around their hip joints while walking, allowing them to maintain balance and produce movements closer to human biomechanics.
Guo Yijie, technical director of Tien Kung Ultra, said the improvement came from advances in hardware design.
"Robot joints have improved in torque and speed. As competitions demand higher power output, the reliability of the main control board, power board and high-power battery discharge capability have become increasingly important," Guo told the Global Times.
According to Guo, the same Tien Kung Ultra robot was used in both sprinting and jumping events. For running, the waist needs rotation to balance the inertia generated by leg movements. For jumping, the upper body requires pitching movement to help the robot achieve greater distance or height, Guo said, noting that these can all be achieved with only slight adjustments to the waist configuration were needed, and it highly demonstrated to the robot design's flexibility.
Besides the hardware upgrades, developments in robots' faster decision-making in "brains' is better showcased in football competitions.
The Booster T2 robot used by many domestic and overseas football teams has increased its onboard computing capability by 10 times compared with the previous generation. The time from recognizing the goal to deciding whether to pass or shoot has been reduced to around 100 milliseconds - faster than the time humans usually need to blink.
Cheng Hao, a technical representative from Boosters Robotics, said the improvement represents an "end-to-end" transformation in embodied intelligence.
"In the past, robots relied on separate steps: perception, planning, decision-making and execution. Each stage was disconnected. Now, with an end-to-end motion foundation model, visual input can directly generate joint control commands," Cheng said.
The newly introduced table tennis and tennis competitions are also testing another important capability: perception.
"Robots are moving from simply recognizing the three-dimensional position of a ball to understanding the movement information of opponents and more complex environments," said Li Yinghui, a postdoc researcher and the leader from the Hong Kong University team at the table tennis event. Such capabilities developed in sports scenarios could eventually be transferred to other scenarios in industries or daily life, Li said. 
Beyond entertainment
Though clips from the robot competitions have made a buzz on social media, with some critics from Western media questioning why robots need to dance, play football or compete in athletics while arguing that these activities appear far from everyday needs.
Zhou Changjiu, Vice President of the RoboCup Federation and the Robotics Competition Association of the Asia-Pacific (RCAP), stressed robot sports are not designed for entertainment alone. "Robot competitions are testing the capabilities needed for humanoid robots to enter the real world," Zhou told the Global Times.
Different events evaluate different abilities. Sprinting tests speed, marathons examine battery endurance and energy management, while football provides a comprehensive test because of its dynamic and unpredictable nature, testing intelligence, manipulation, interaction, safety, cost and trust at the same time, Zhou said.
Unlike a single-task demonstration, football requires robots to cooperate. Players must understand their own roles, recognize teammates and opponents, and make collective decisions - a form of swarm intelligence that could become essential when robots work together in homes, factories and emergency rescue environments.
Entertainment, however, can generate business opportunities. Gu Jinghai, brand director of EYOU Robot Co, told the Global Times that the company sold 95,000 integrated joints in China in 2025 and expects sales to exceed 1 million units in 2026. Growth mainly comes from planetary joints used in entertainment robots, while harmonic joints for industrial robots are also expanding steadily, he said. 
Jiao Jichao, an executive from UBTECH Robotics, said the criticism that "Chinese robots can only sing and dance" reflects only a temporary stage of development. "Performance and dancing are also real commercial demands, and their existence has value," Jiao said. "Beyond entertainment, Chinese robots are already demonstrating intelligent capabilities that support practical applications in manufacturing, and partnerships with companies including Huawei and Foxconn, where robots have already entered production lines in small-scale applications."
The Outline of the 15th Five-Year Plan for National Economic and Social Development of China stated that the country will construct a comprehensive cultivation system for future industries including the embody intelligence as new economic growth drivers.
Zhou said the development of humanoid robots is not only about individual machines, but about building an entire ecosystem.
China's advantage lies in its complete supply chain, abundant application scenarios and manufacturing capabilities, while the fast growing industry still faces challenges such as the lack of unified standards.
Gu said the company has launched mass production of robotics joint under domestic standard of auto parts. 
Robot competitions can help address these issues by creating common standards in areas such as competition rules, robot dimensions, communication systems, batteries and joint modules. "As applications expand, the cost of key robot components will continue to decline," Zhou said. 
"Numbers are magic," Zhou said. "If producing one robot costs a huge amount because it is handmade, producing one million robots will completely change the cost structure."
For humanoid robots, the race taking place inside the Ice Ribbon may not ultimately be about who crosses the finish line first. It may be about whether these machines can learn to navigate the far more complicated race outside the stadium - the race into the real world.
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Published on:07:55:44

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