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兰博基尼 CEO 温克尔曼：中国超跑并非威胁，因为他们造的是纯电_我的网站

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一 | 8 月 25 日消息，腾势、仰望等中国超跑品牌正在不断推出性能惊人的新车，部分车型的动力和速度甚至已经超过兰博基尼历代产品。

Elliot James Reay sings on stage at a Chinese live show. Photo: Courtesy of UMG
Elliot James Reay could have copied every other Western act and sung a Taylor Swift cover. Instead, he took 1950s rock'n'roll to a live TV show where autotune is switched off and discovered a version of fame that Britain has forgotten.
Elliot James Reay was traveling in the US, trying to finish a song, when his manager called. There was an invitation to join Singer 2026, a prime-time live music show in China. Reay didn't hesitate. He had traveled the world before he was a full-time musician, but had run out of money before reaching China. "I went everywhere but China," he said while sitting for an interview with the Global Times, sitting in the office of his label in Beijing, from which the Palace Museum can be seen not far away.
Reay is, in the West, a very 2020s kind of artist. He began posting short covers on short video platform TikTok in 2019; during the UK Covid lockdown, he chose to focus on growing his fan base. He now has millions of followers across platforms, and his debut single notched 10 million views before it was even released. In the British industry, this is both a leg-up and a trap. "You can have all the followers," he says, "but they don't guarantee people will buy tickets."
In China, that equation flipped.
Elliot James Reay sings on stage at a Chinese live show. Photo: Courtesy of UMG

Elliot James Reay sings on stage Photo: Courtesy of UMG
Nervous again
The Chinese show, Singer 2026 is broadcast completely live, with no pitch correction. For Reay, who had played enough small gigs to feel comfortable in his own skin, it was a shock. "I haven't felt nerves in a long time," he says. "But I've never been in a competition before. To have my singing judged against other people made me really nervous."
He watched Week One's performances from the wings and saw why. "The standard was terrifying," he says.
But the format, he admits, is something the UK no longer has: a televised singing contest that treats vocal ability as a public event, not a pre-packaged product. "It made me feel like I just started my career again."
Reay's lane is retro. Not as pastiche, but as lineage. He wears the silhouette of Elvis Presley, sings in the grain of 1950s pop, and writes songs that sound like they were cut from a Sun Records demo. He could have sanded it down for Chinese audiences, but he didn't.
"Someone has to start the wave before you can see it," he says. Among the songs he performed were "Unchained Melody" and his original track "I Think They Call This Love," which he co-wrote with his girlfriend. He points out that the Beatles still sit next to Taylor Swift on the radio, and that pop started in the 50s. "It's the foundations of pop," he says.
Learning to feel the words
In the final, Reay performed a bilingual version of the Chinese song "Hou Hui Wu Qi" (The End of the World). It was his first time singing in another language. He spent five days learning the Chinese lyrics, listening to the original on loop.
"There are sounds in Chinese we just don't have in English," he says. "I couldn't hear the difference at first. I'd say it, and Helen (his translator) would say, 'No.' I thought I was saying the same thing." Eventually, he stopped trying to hear it and started trying to feel it. "It became more about how it felt to say it. How I place my tongue in my mouth," he says.
He didn't understand the meaning until day three. "Helen gave me a card with the Chinese characters and the English translation. It's very poetic," he says. The performance received a strong reaction, with it being called an attempt at "cultural fusion."
He had saved his own original, "I Think They Call This Love," co-written with his girlfriend, for the same final. He had held the song back deliberately. "I knew that any week was my last week," he says, "but I knew that if I made it to the grand final that I had to do it then." He had no idea it would become the last song of the entire show.
When he finished, he walked straight off stage, took his girlfriend's hand, and the two of them left together, a moment that trended on Chinese social media that night.
The song is about the exact point they realized they were in love; it was also the first track of his career he fully believed in and pushed into the world. Having her there to watch it live, after weeks of her only seeing performances on a phone in a hotel room, "tied the whole thing in a bow at the end."
A touring musician, not a TikToker
Reay is open about the tension between his origin story and his ambition. "I don't want to be a TikTok celebrity," he says. "I'm a musician. I want to tour."
The platform gave him an audience, but it also boxed him in. He remembers friends who wrote incredible songs during lockdown, while he chose to build a fan base. Now, he says, some of those friends have had to stop writing and make TikTok videos instead.
China, he says, gave him permission to be both an online creator and a live performer. Universal Music, his label, didn't push him to chase trends. "They never said, 'Do this, do that,'" he says. "They supported what I wanted to sing, and then they made it the best version they could."
Before Reay, a string of international artists had already found warm receptions and career-shifting opportunities in China. Kazakhstani singer Dimash Kudaibergen, Malaysian star Shila Amzah, US country artist Mickey Guyton, British vocalist Jessie J, and French singer-songwriter Joyce Jonathan all won large Chinese audiences through high-profile television appearances and live performances, each using the platform to open a new chapter in their careers.
He's already planning a return. He wants to bring a tour. He wants to buy the traditional instruments he saw on set and take them home to England. "I'm going to learn how to play them," he says, "and maybe put them into my music."
The advice he'd give other Western artists looking East is to stay loyal to yourself. "Be yourself," he says. "It's very easy to want to change yourself to fit into a market, but at the end of the day, if you stay true to yourself, you'll be happy."
"In the UK, I felt like I needed to do other things to make other people happy," he says.
"If I hadn't stopped doing that, I wouldn't be sitting here. I wouldn't have done the show. My whole journey would be different," he says.
。不过至少现阶段，兰博基尼并不认为这些中国品牌构成真正威胁。2026 年古德伍德速度节期间，英媒 Auto Express 采访了兰博基尼 CEO 斯蒂芬 · 温克尔曼。腾势也在这场活动上发布了最大功率 1583 马力的腾势 Z，据称 0-100km/h 加速不到 2 秒，最高时速可达 349km/h。温克尔曼对此反应十分平淡：“我们并不认为这是一种威胁。

二 | ”不仅如此，他甚至没有点出任何一家特别值得兰博基尼警惕的中国品牌。温克尔曼解释道：“因为他们做的是电动汽车。既然我们有自己的理由暂时不做电车，这也就代表了我们看待中国竞争对手和中国车企的方式。”真正引起温克尔曼注意的，或许是中国汽车的软件能力。但在他看来，中国品牌仍无法在汽车性能、声浪和情感体验方面与兰博基尼抗衡。据了解，兰博基尼原本计划在未来几年推出首款纯电车型，然而，消费者需求不足，加上现阶段技术水平尚未达到公司要求，上市时间已推迟至 2030 年以后。

三 | 兰博基尼产品总监斯特凡诺 · 科萨尔特表示：“如果兰博基尼要推出纯电，那么从性能角度来说，它必须是一件杰作。”对于推迟首款电车的决定，温克尔曼显得相当满意：“我对此感觉非常好。”据悉，兰博基尼现阶段将继续把重点放在插混上，并尽可能延续传奇 V12 发动机的生命。不过，温克尔曼也没有完全排除未来受到中国品牌挑战的可能。

四 | 他指出，中国车企目前还不算“威胁”，但以后未必如此：“我多次提到过，永远不要把话说死。

五 |

Current article:http://www.zongchaeiwengshuabaisisuofu.sbs/news/20260826_873580.doc

Published on:16:11:10

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