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一线见闻｜古韵潮玩，把“烟雨楼”装进行囊_我的网站

A |     8月16日，几位小朋友在承德避暑山庄烟雨楼“承心呈益”官方文创店挑选文创产品。日报记者 陈宝云摄8月16日，承德避暑山庄烟雨楼内，“承心呈益”官方文创店里人头攒动。来自广东的游客陈妍拿着刚拆出的“五阿哥”手办，兴奋地向同伴展示。

B |     Ranveer Singh’s Dhurandhar, directed by Aditya Dhar, is currently the talk of the town. Many viewers have praised the performances, plot and music. While a section of netizens and critics has shared mixed reactions as well. The spy thriller also made a good impact on the box office. Amid this, Bollywood actor Hrithik Roshan has showered love on the film.     He took to Instagram last night to pen a note for the film and praised it. However, the War 2 actor said that he did not agree with the politics of the film. His post read, "I love cinema, I love people who climb into a vortex and let the story take control, spin them, shake them until what they want to say is purged out of them onto that screen. Dhurandhar is an example of that. Loved the storytelling. It’s cinema."     Hrithik continued, "I may disagree with the politics of it, and argue about the responsibilities us filmmakers should bear as citizens of the world. Nevertheless, can’t ignore how loved and learnt from this one as a student of cinema. Amazing."          Today, he shared another post on Dhurandhar that read, "Still can't get DHURANDHAR out of my mind. @adityadharfilms you are an incredible maker man. @ranveersingh the silent to the fierce what a journey and so damn consistent. #akshayekhanna has always been my fav and this film is proof why. @actormaddy bloody mad grace, strength and dignity!! But man @rakeshbedi what you did was phenomenal..what an ACT< brilliant!! A huge big round of applause for everyone especially the makeup and prosthetics dept! I can't wait for part 2!!"               A lot of people praised Hrithik Roshan for being candid about not agreeing with the film's politics. A Reddit user wrote, "Interesting that this is the first time HR is making a political statement of sorts (he normally talks about the film and leaves it at that). Good chance this will cause some controversy…"     Another netizen added, "In a world of PR curated everything, this feels refreshingly genuine." While several social media users felt his comments might invite backlash, most appreciated Roshan's honesty and noted his support for others' work and for cinema as a whole.          Also Read: Sara Arjun Expresses Gratitude to Mukesh Chhabra for Casting Her in Dhurandhar。她身后，以《还珠格格》经典角色为原型的IP盲盒陈列台前，围满了争相选购的游客。

C | 作为电视剧《还珠格格》的重要取景地，烟雨楼承载着几代观众的青春记忆。此次推出的官方授权盲盒，人物造型精致、场景还原考究，上市以来热度持续走高。

D | “在实景地买‘五阿哥’，这种沉浸式体验是任何线上购物都无法替代的。”文创店负责人张旭说，下一步还将策划系列IP打卡活动，以经典影视文化持续激活年轻人文旅消费市场。与IP盲盒相呼应的，是店内另一爆款——原创紫铜文创系列。该系列采用纯手工紫铜敲制古法技艺，设计元素全部取自避暑山庄真实文物与古建细节。其中，以烟雨楼经典云龙牌匾为原型打造的伴手礼极具特色，备受游客喜爱。

E | “既有文化格调，又承载真挚祝福，送人特别有面子。”来自北京的张乐乐一边挑选一边对记者说。一款名为“烟雨楼建筑积木冰箱贴”的文创产品同样受到青睐。132块零件还原烟雨楼建筑结构，是寓教于乐的益智拼装玩具，也是冰箱贴，实现“一物多用、老少皆宜”。

F | 记者注意到，不少家长带着孩子在积木展示区驻足研究。“孩子拼装的过程中，自然而然就记住了飞檐斗拱的样貌。

G | ”天津游客李超晟说。走出文创店，烟雨楼前的另一个画面同样吸睛。湖光山色间，游客拿着造型精致的烟雨楼文创雪糕与古建同框合影，定格专属承德的浪漫，这个画面成为社交媒体上不断刷屏的“承德印象”。据张旭介绍，文创店自有商标“承心呈益”已正式注册。

H | 文创店与天津大学、天津仁爱学院达成全方位战略合作，依托高校设计人才与创意研发优势持续迭代产品，确立“承德独有、皇家御用、文化衍生、深度体验”的产品开发思路，精准契合高端、特色、原创的文旅新需求。一件件浓缩皇家文化、非遗技艺的文创产品，将避暑山庄烟雨楼浓缩于方寸之间，让游客可以把厚重雅致的承德故事随身带走。（日报记者 陈宝云）。

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Published on:10:15:11