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China embraces summer inbound travel craze with niche draws, fresh moves_我的网站

A |     22岁的张晨曦，今年6月刚大学毕业。    At more than 1,500 meters above sea level, Tianmen Mountain in central China's Zhangjiajie offers summer temperatures of just 22 to 26 degrees Celsius, drawing a steady stream of visitors.
Among them are growing numbers of European travelers, like Italian Giancarlo Marino. Escaping the relentless summer heat in his hometown, he traveled to China with friends in search of cooler weather.
"Here you can feel the breeze, and while you're resting up on the mountain, you can even buy ice-cold drinks from the many vendors. It's thoughtful and relaxing," he said.
As extremely high temperatures grip many parts of the world this summer, China is emerging as an unexpected destination to avoid the soaring temperatures. With more convenient entry policies and a host of tourism-friendly measures, the country is drawing international visitors in surprising new ways.
NICHE ATTRACTIONS
Jizhou District in north China's Tianjin Municipality is usually known among Beijing residents as a weekend escape. Few would expect to encounter overseas tourists there, let alone visitors from Argentina.
Argentine traveler Michael visited Jizhou during his trip to China to enjoy the mountain scenery around the Huangyaguan section of the Great Wall.
For him, the "coolness" of Jizhou was not just about the pleasant temperature, but also about immersing himself in nature and experiencing rural life.
"The environment here is beautiful, and you can even see the Great Wall from the guesthouse," he said.
Local guesthouse owner Zhang Wei has noticed a growing number of foreign visitors seeking a deeper understanding of local life instead of simply checking off famous attractions.
"We've lately seen a clear increase in overseas guests. Many like to combine countryside experiences with natural scenery, allowing them to experience China in a more in-depth way," Zhang said.
Dutch tourist Noa is another traveler seeking out niche experiences. On a recent independent trip to Nanjing in east China's Jiangsu Province, Noa and friends made a point of visiting local produce markets and public parks, including matchmaking corners where parents gather to find partners for their children, to observe daily life up close.
"Many of the vegetables here are things I've never seen back home. It's really interesting," Noa said.
China's rapid economic and social development is also reshaping inbound tourism. Slovenian tourist Rainer Grega, visiting China for the first time, said he hopes to tour major Chinese technology companies.
"Many Chinese companies and brands are well-known overseas, so I'm really looking forward to visiting the headquarters of some of them. It would be fascinating to tour an electric-vehicle factory or see how those advanced robots are manufactured," he said.
According to a representative of a Suzhou-based international travel agency, foreign visitors are increasingly planning multi-city itineraries, while younger independent travelers, trips to smaller cities and rural areas, and longer stays have all become notable trends.
"Nowadays, many foreign visitors venture into city neighborhoods and rural villages to experience authentic Chinese life. From vibrant urban nightlife to rural revitalization, a vivid, multi-dimensional China is being increasingly shared with the world," said Wu Guoping, president of the Wuxi Tourism Association.
MORE OPEN STANCE
For many overseas visitors, China's increasingly convenient entry policies have provided an important guarantee for more flexible and in-depth travel.
China currently offers unilateral visa-free entry to nationals of 50 countries, including Slovenia and Italy.
"Thanks to the 30-day visa-free policy, you can come whenever you want -- just book a flight and go," Grega said. He added that transfers between airports and high-speed rail stations were seamless, making detailed travel planning largely unnecessary.
Marino echoed the view, saying the visa-free policy was a major reason for choosing China.
"It feels like the policy is becoming more and more foreigner-friendly. You can tell that China is opening its arms and genuinely welcoming more people to visit and learn about the country," he said.
Data from the National Immigration Administration (NIA) showed that China recorded 22.91 million inbound foreign visits in the first half of this year, up 20.4 percent year on year. Of those, 77.7 percent were made under visa-free entry facilitation policies.
China is also expanding the coverage of its 240-hour visa-free transit policy. According to an NIA announcement released on Aug. 20, citizens of Kyrgyzstan and Vietnam became eligible for the 240-hour visa-free transit policy and the 30-day visa-free entry policy for Hainan Province starting Aug. 20. The move increased the number of countries covered by the 240-hour visa-free transit policy to 57.
Vietnamese student Do Thi Huyen My, now in her second year at Hainan University, happily welcomed the new policy.
"I think the policy will definitely attract more Vietnamese tourists to China, especially to Hainan," she said.
"For me personally, it also means my family can visit me in Hainan more conveniently while enjoying a vacation here. By the time I graduate, my parents, relatives and friends will also be able to attend my graduation ceremony without going through complicated visa procedures," My said.
REFINED SERVICES MATTER
As inbound visitors become increasingly diverse and venture beyond traditional destinations, new opportunities have emerged for China's tourism industry, alongside higher expectations for service quality.
The city of Suzhou in Jiangsu Province, for instance, recently introduced a package of incentive measures to boost inbound tourism, offering rewards to travel agencies and online travel platforms that manage to organize overnight stays for foreign tourists and expatriates, or arrange one-day tours, with the annual reward up to 3 million yuan (about 442,000 U.S. dollars). Senior tour guides who manage to cultivate or recruit foreign-language guides are also eligible for incentives.
However, experts warned that feedback from some foreign visitors suggests that information access and language services remain weak links amid the boom of inbound tourism, which underscores the need to improve tourism services for international guests.
Wu Guoping suggested building a more comprehensive support system by developing multilingual digital platforms that seamlessly connect transportation, accommodation, dining, shopping and attractions, making travel planning and consumption more convenient.
To that end, Shanghai has recently launched a type of integrated smart tourism service kiosk that combines abundant online and offline resources.
Resembling a telephone booth, the facility provides access to 14,000 ticketing and shopping links, more than 20,000 dining venues and over 7,500 hotels and guesthouses. Powered by an AI travel assistant, it offers personalized recommendations, real-time interpretation and AI-generated travel journals. Its foreign bank card payment system supports 10 languages and more than 120 currencies.
Zhangjiajie is also improving services to match its surging international guests. From January to July this year, the city received 860,700 inbound visitors from 195 countries and regions, up 19.01 percent year on year. Tourism foreign exchange revenue reached 98.52 million U.S. dollars, an increase of 40.52 percent.
Despite the rapid growth, a previous survey in the Wulingyuan Scenic Area found that fewer than one-third of frontline staff could communicate proficiently in a foreign language.
The scenic area has since partnered with local universities to compile English-, Korean- and other foreign-language learning handbooks, while organizing evening classes for tourism workers.
Chen Heng, a 52-year-old publicity officer and one of the evening school participants, has even purchased language-learning software at his own expense and practices English pronunciation by reading aloud with a chopstick in his mouth.
"Zhangjiajie boasts world-class natural scenery. Our service quality has to keep pace as well," he said.
。毕业不久的他却很忙：上个月，带着自研的A2A智能协作协议项目角逐新智基座赛道报名参加GOAI全球人工智能开源大赛，等待评审的同时，正在为下一阶段路演做准备；还去了一趟广东，在深圳和佛山待了两周，寻找制造业AI落地场景商机，拿下了二三十万元的企业订单。作为OPC（一人公司）创业者，张晨曦既是CEO，也是产品经理、程序员、销售员。记者在云谷中心“Y/OUR SPACE”（阿里巴巴旗下的共享办公创业社区）见到他时，他刚从深圳回来，正坐在工位上敲代码，忙着订单交付。

B | “跨界”AI开发者本科就读于首都经济贸易大学工商管理专业的张晨曦，是一个不折不扣的“跨界AI开发者”。大二期间，一次去美国硅谷参加“黑客松”交流的经历，彻底为张晨曦打开了人工智能的大门，“工程师手把手教我用AI做网页，我觉得特别好玩、好用，回来之后就开始自己琢磨了。”往后两年多，他每天8点起床写代码，写到晚上11点，用AI从零开始自学编程，做出一个个小项目。今年1月，张晨曦报名参加了云谷中心的一场比赛，从全国两百多名参赛选手中“杀”出重围拿到铜奖。这场比赛，带给张晨曦第一个真正的机遇。当时他带来了一个面向开发者社区的Agent匹配项目，让不同AI智能体能够互相发现、自动对接，有观众对他印象深刻，希望把他的想法和技术用到自己的业务里。双方聊了几轮，合作意向逐渐清晰，但要签约走流程，张晨曦需要一家公司来承接。今年3月，他成立了自己的一人公司，同时坚定了创业初心：深耕AI底层开源技术，探索智能主体自主协作的全新范式。而杭州开放包容的城市气质，恰好接纳了这个年轻创业者的全新构想。为什么选择云谷中心？事实上，落地杭州之初，张晨曦面临许多选择。“杭州许多板块都在发力AI产业，政策、配套、扶持都很完善，对我们创业者足够包容、足够友好。”但深耕开源底层技术的张晨曦，对创业环境有着极致的个性化要求。这时，“Y/OUR SPACE”进入他的视野。“第一次来这里，就能感觉到运营团队在设计上下了很大功夫，让大家愿意在这里交流。”这个共享办公创业社区开放的空间布局、随处可见的讨论区、常态化的沙龙分享，都让他印象深刻。运营团队对入驻者的筛选也不只是看项目，更看“这个人是不是愿意和大家‘连接’”。2025年11月启用的“Y/OUR SPACE”，首期180个工位很快被抢空。

C | 张晨曦想搬进去时，排队等工位的创业者已经排到半年后。他没放弃，先是在云谷中心另一个共享空间过渡了一段时间，又在Datawhale创始人范晶晶的帮助下，临时“蹭”了一个工位。

D | 直到2026年4月，他终于如愿搬进了“Y/OUR SPACE”。与开源同频共振搬到云谷中心之后，这种“连接感”变成了实实在在的收获。张晨曦在这里认识了一批同行者，有做解决方案架构的，有做AI音乐机器人的，有做硬件社区的，还有做科技自媒体的……不同赛道的开源创作者比邻而坐，转身即可交流、随手就能联动。“工作时，大家各做各的事，但想交流的时候随时可以聊起来。工作之外，大家约着一起健身、一起吃饭、互相聊想法，这种氛围对我来说很重要。”这份独特的生态优势，让张晨曦决定，将核心研发、项目迭代、技术交流全部扎根云谷中心。

E | 如今，张晨曦正同步推进两大核心板块，打磨Harness智能治理框架、搭建高效研发“脚手架”的同时，优化A2A智能主体协作体系。“A2A协作是终极目标，简单说就是给AI制定一套‘社交规则’，让不同AI自动合作。”张晨曦介绍。入驻云谷中心不到半年，张晨曦的创业之路加速前进。如今，他依托AI工具实现高效研发，一人完成了传统7到8人团队一年的工作量，累计写下数百万行代码，完善整套可视化3D研发场景。

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Published on:09:54:47